
Subject | Business & Management
MC - Introduction to Business
The course serves as an introductory course that prepares students to gain knowledge and skills related to business studies. In this course, students will be introduced to essential management concepts such as leadership, managing resources, organization structure, and workplace communication. The students will also learn on basic accounting functions, including managing business finance. How to register and make the payment? There are 2 options for classes: the Class of 2023 - Public, and the Class of 2023 - AHIBS's MBA /DBA students. You need to enter your matric card number before you can enroll as an AHIBS's MBA/DBA students. There are 2 options to make the payment and enroll into the course platform. Option 1: Pay through the course platform using either your credit card or online banking. To enroll in the platform and make the payment, refer the guideline video provided here: https://youtu.be/l13uP48xyfc. Option 2: Pay through an invoice if you are a group of learners which are sponsored by your company or institution. The employer need to email to utm-mooc@utm.my the details of the learners (full name, email address, mobile phone number). All learners will be invited to enroll in the course through email.
Staff/スタッフ
Course Instructor
Dr. Teo Poh Chuin
Azman Hashim International Business School (AHIBS),
Universiti Teknologi Malaysia
Email: pohchuin@utm.my
Prof. Dr. Fauziah Sh. Ahmad
Azman Hashim International Business School (AHIBS),
Universiti Teknologi Malaysia
Email: fsa@utm.my
Assoc. Prof. Dr. Maizaitulaidawati Md.Husin
Azman Hashim International Business School (AHIBS),
Universiti Teknologi Malaysia
Email: aidawati.kl@utm.my
Assoc. Prof. Dr. Nor Aiza Mohd Zamil
Azman Hashim International Business School (AHIBS),
Universiti Teknologi Malaysia
Email: noraizamz@utm.my
Dr. Mazuwin Haja Maideen
Azman Hashim International Business School (AHIBS),
Universiti Teknologi Malaysia
Email:mazuwin@utm.my
Competency/コンピテンシー
- Logical thinking ability
- Problem finding ability
- Problem solving skill
- Creativity
- Influencing skill
- Practical ability
- Communication ability
- Management ability
- Leadership ability
- International character
- Flexibility
course outcomes
- Apply the managerial function in organisational business environment.
- Integrate contemporary issues in managing organization and human behaviour.
- Display competencies in presenting current global organizational and business trends.
Information/その他の情報
Course Requirements
Course Mode
Online
Pre-Requisite Knowledge
No
Credit Transfer
Introduction to Business/ MBSA1303
Credit Hours
12 Hour
Course Level
Postgraduate
Intended Audience
Students, Working Adults
Special Notes
This course consists of lecture notes, lecture videos, learning module and assessment
Module 1: Introduction to business, organisational function and management
Module 2: Management styles and networking
Module 3: Accounting and finance, and banking
Module 4: Understanding marketing fundamentals
Module 5: The marketing mix, segmentation, targeting and positioning
Module 6: Consumer behaviour and marketing innovation
Module 7: Understanding human resource management
Module 8: Human resource planning, recruitment and employees selection
Module 9: Employee training, development and retention
Module 10: Managing organisational and employee performance
Module 11: Global business organisational and trends