Content／学習内容

• Food and Agricultural Sustainability:
  Current Issues and Challenges

  • food system
  • food self-sufficiency rate
  • deagrarianization
  • productivity in agriculture

  Explain the position and overview of this subject, and grasp the current situation and challenges of food and agricultural sustainability through statistics and other data.

  Videos

  ／学習動画

  • Introduction

    This section explains the positioning and objectives of this course, as well as its overall structure.

  • Is our current diet sustainble?

    Using the example of a Japanese breakfast as a starting point, this section will examine the challenges related to the sustainability of Japan’s food system by analyzing changes in Japanese dietary habits, trends in food self-sufficiency, dependence on overseas imports, and shifts in the country’s agricultural production base. Additionally, the section will identify key issues related to food sustainability on a global scale.

  • Is our current agricultural system sustainable?

    This section examines the challenges related to the sustainability of agriculture.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Perspectives and Guideline for Exploring Food System Sustainability

  • food system
  • agroecology
  • MIDORI Strategy for Sustainable Food Systems

  This lecture delves into the challenges surrounding food and agricultural sustainability and explores potential solutions. It introduces perspectives and frameworks such as the Food Value Chain (FVC), food systems, and agroecology, providing essential background information for the case studies covered in the course.

  Videos

  ／学習動画

  • Perspectives for Understanding Food System

    This section delves into the challenges surrounding food and agricultural sustainability and explores potential solutions. It introduces key perspectives and frameworks, including the Food Value Chain (FVC), Food Systems, and Agroecology, as approaches to understanding and addressing these issues.

  • Facing Sustainability Challenges: Japan’s Food System and New Policy Responses

    This section explores the Green Food System Strategy, which was announced by Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) in 2021. The strategy aims to build a sustainable food system by 2050, promoting the decarbonization of agriculture and reducing environmental impact.

  • The Background of Food and Agriculture in Ehime

    This section provides an overview of the background surrounding food and agriculture in Ehime and understand the context of the case studies covered in this course.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• From Farm to Table : Understanding Japan’s Agricultural Supply Chain

  • Wholesale market
  • Supermarkets
  • Non-Market Distribution
  • Direct Sales Outlets

  This section explores how agricultural products grown in Japan’s fields and farms reach consumers’ tables. It provides an overview of the fundamental structure and characteristics of Japan’s agricultural distribution system, which serves as a foundation for understanding the country’s food value chain.
  Through this section, students will gain insights into the logistics, market structures, and key players involved in the distribution process, enhancing their understanding of Japan’s unique food system.

  Videos

  ／学習動画

  • Overview of Japan’s Agricultural Distribution: Systems and Trends

    This section provides an overview of Japan’s agricultural distribution system, including its structure, key stakeholders, and recent developments. Students will explore how agricultural products move from farms to consumers, focusing on traditional and emerging distribution channels.

  • The Role and Function of Wholesale Markets

    This section introduces the mechanisms and functions of market distribution through wholesale markets. Using footage from actual wholesale market visits and interviews with key stakeholders, students will examine the role of these markets in Japan’s food value chain.

  • The Evolution of Non-Market Distribution Channels

    This section focuses on alternative distribution methods that bypass wholesale markets, including direct sales outlets, consumer cooperatives (co-ops), and e-commerce platforms. From the perspective of the food value chain (FVC), the strengths and weaknesses of both market-based and non-market-based distribution systems will be compared and analyzed.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Citrus Farming System in the Nanyo Region of Ehime Prefecture:.
  Sustainability and Challenges

  • Japanese Nationally Important Agricultural Heritage Systems (J-NIAHS)
  • Citrus Farming System in Ehime

  This lecture aims to provide an understanding of the framework and objectives of the Globally Important Agricultural Heritage Systems (GIAHS) and the Japanese Nationally Important Agricultural Heritage Systems (J-NIAHS). Using the “Citrus Farming System in the Nanyo Region, Ehime” as a case study, the lecture will introduce its key characteristics and examine the challenges in ensuring its sustainability and passing it on to future generations.

  Videos

  ／学習動画

  • What is GIAHS?

    This section will introduce the background of the GIAHS certification, its recognition criteria, and the characteristics of its institutional framework. Additionally, the section will cover the certification criteria and key features of the Japanese Nationally Important Agricultural Heritage Systems (J-NIAHS).

  • Citrus fruit farming system in the Nanyo region

    This section will focus on the characteristics of the “Citrus Farming System in the Nanyo Region, Ehime,” which has been recognized as a Japanese Nationally Important Agricultural Heritage System. The explanation will be provided by Masami Fukui, an official from the Ehime Prefectural Department of Agriculture and Forestry, who also serves as the secretariat of the Ehime Prefecture South Region Agricultural Heritage Promotion Council.

  • Passing the system on to the next generation

    This section will introduce initiatives aimed at passing down the citrus farming system in Nanyo, Ehime, to future generations. A video created by high school students based on their interviews with local citrus farmers will be presented. Through this video, participants will learn about farmers’ efforts to cultivate citrus using fish-based fertilizer.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Food and agriculture-based town development catalyzed by school lunch :Efforts in Imabari, Ehime Prefecture​

  • Local Production for Local Consumption
  • Organic Farming
  • Food Education

  This lecture will introduce the initiatives of Imabari City, which has been promoting community development centered on food and agriculture by utilizing locally produced and organic agricultural products in school lunch programs. The lecture will explore the potential for community-led food and agriculture-based town development.

  Videos

  ／学習動画

  • Development of School Lunches in Japan

    This section provides an overview of the history of school lunches in Japan, tracing its institutionalization in response to the changing social conditions and needs of each era.

  • School lunches in Imabari

    This section provides an overview of the history of school lunch in Japan, tracing its institutionalization in response to the changing social conditions and needs of each era.

  • Toward food and agriculture-based town development

    Building on school lunch initiatives, Imabari City has expanded its efforts to promote local production for local consumption, organic farming, and food education. This section will examine how these initiatives led to the enactment of the Food and Agriculture-based Town Development Ordinance and the Organic Village Declaration in Imabari City.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Building Circular Communities: Understanding Food Waste and Local Responses

  • Waste Separation
  • Composting
  • Circular Society

  After providing an overview of the current situation surrounding food waste in Japan and the world, this lecture will introduce the general waste management system in Japan, using Matsuyama City as a case study. As an advanced example of composting food waste and reducing kitchen waste, we will explore the initiatives of Seseragi Community Garden in Hino City, Tokyo. The lecture will examine both the challenges and potential of creating circular communities through composting of food waste.

  Videos

  ／学習動画

  • Exploring the Current State of Our Food Waste and Loss

    This section provides an overview of the global and Japanese situation surrounding food waste and food residues, using recent data and statistics.

  • Japan’s Food Waste and Waste Management System

    This section provides an overview of the role of food waste within Japan’s waste management system.

  • Food Waste Composting and Community Engagement:.
    Initiatives at Seseragi Garden

    This section will introduce the initiatives of Seseragi Farm in Hino City, Tokyo, which is promoting the creation of a circular society through food waste composting, and discuss its significance and potential.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Building Circular Communities: Private Sector Innovations in Food Waste Recycling

  • Composting
  • Circular Society
  • Private Sector Innovations

  This lecture will explore the initiative of RoyalAizen, which has established a circular system by composting food residues, providing the compost to local farmers, and selling the resulting agricultural products. Through this case study, we will examine the challenges and potential of creating a sustainable circular loop using food waste.

  Videos

  ／学習動画

  • RoyalAizen’s Approach to Food Waste Composting

    This section will explore RoyalAizen’s initiative in creating a sustainable circular system in Matsuyama City. The company collects food waste from supermarkets and schools, composts it, distributes the compost to farmers, and facilitates the sale of the resulting agricultural products in supermarkets. This section will further examine the impact and sustainability of this model.

  • The Evolution of Royal Aizen’s Food Waste Initiatives

    This section highlights how Royal Aizen’s composting efforts have gained acceptance and support within the local community.

  • A Tour of RoyalAizen’s Composting Center and a Farmer’s Perspective​

    After presenting a video showcasing the composting center operated by Royal Eisen, we will hear from farmers who utilize Royal Eisen’s compost to cultivate agricultural products.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Introduction to marine food systems
  Current state and sustainability challenges

  In this lecture, we will analyze trends in the global and Japanese fisheries industries using statistical data to understand the current landscape. We will also examine key sustainability challenges in the sector. Additionally, the lecture will introduce the characteristics of Japan’s seafood distribution system.

  Videos

  ／学習動画

  • Trends in the global fisheries industry

    In this section, we will provide an overview of global fisheries trends and current conditions by referencing FAO reports and Japan’s Fisheries White Paper. Using statistical data, we will analyze key developments in the aquatic food system, including production, consumption, and sustainability challenges worldwide.

  • Trends in the Japanese fisheries industry

    In this section, we will examine the current state and trends of Japan’s fisheries industry by referencing Japan’s Fisheries White Paper and other statistical data. We will analyze how Japan’s aquatic food system has evolved in response to changes in dietary habits, shifts in the fisheries workforce, and global fisheries trends.

  • Mechanisms of Japan’s seafood distribution system

    In this section, we will provide an overview of Japan’s seafood distribution system, including its structure, key players, and current trends. We will examine how seafood moves from fisheries and aquaculture operations to markets, retailers, and consumers, and discuss the unique characteristics of Japan’s seafood supply chain.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

  • Takenouchi Naruhito

    professor, Graduate School of Agriculture, Ehime University

• Fisheries Cooperatives and Marine Food Systems
  Case Study of the Ainan Fisheries Cooperative

  • Fishing Rights
  • Ainan Fisheries Cooperative
  • Gyoshoku Education

  This lecture will examine the role of Japanese fisheries cooperatives in seafood distribution and value chain development, using the Ainan Fisheries Cooperative as a case study. The lecture will explore how fisheries cooperatives contribute to local fisheries management, market access, and community-based initiatives.

  Videos

  ／学習動画

  • Fisheries Cooperatives and fishing rights

    This section provides an overview of fisheries cooperatives, which play a crucial role in Japan’s aquatic food system, and the concept of fishing rights, which are essential for operating fisheries in Japan’s coastal areas. The discussion will cover the structure, functions, and significance of these systems in managing local fisheries.

  • Fisheries in Ainan

    This section introduces Ainan Town, which accounts for 30% of Ehime Prefecture’s total fisheries production value. We will explore its main fishing and aquaculture industries, as well as its unique educational program, “Gyoshoku Education”, which promotes awareness of fish, fisheries, and marine sustainability.

  • Ainan Fisheries Cooperative:
    Efforts to protect the sea and fisheries

    Using the Ainan Fisheries Cooperative as a case study, this section examines the role of fisheries cooperatives in seafood distribution and their initiatives to protect marine resources and sustain fisheries. We will discuss how these efforts contribute to both the local economy and environmental conservation.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

  • Takenouchi Naruhito

    professor, Graduate School of Agriculture, Ehime University

• Developing Mikan Fish
  Case Study of the Uwajima Project

  • Aquaculture Feed
  • Utilization of Food Residues

  This lecture explores the Uwajima Project, a company in Uwajima, Ehime Prefecture, that integrates seafood production, processing, distribution, and sales into a value chain to effectively meet customer needs. The session focuses on the development process of Mikan Fish, the company’s flagship product, as an example of an innovative business model in the seafood industry.

  Videos

  ／学習動画

  • What is Mikan Fish?

    Mikan Fish refers to fish raised on feed containing citrus pomace, a byproduct of Ehime Prefecture’s key agricultural product—mandarins (mikan). This section introduces the background of Mikan Fish’s research and development, as well as the process through which it was commercialized.

  • What is the Uwajima Project?

    The Uwajima Project played a crucial role in establishing Mikan Fish as a viable business. This section examines the formation of the Uwajima Project, its goals, and how it fostered the creation of a new business model that integrates the local seafood industry.

  • Development of Mikan Fish

    How was Mikan Fish successfully developed and introduced to the market? This section explores its production process through interviews with aquaculture farmers involved in its development and showcases its major retail outlets, including leading sushi chains that became key sales partners.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

  • Takenouchi Naruhito

    professor, Graduate School of Agriculture, Ehime University

• From the Uwa Sea to Dining Tables around the World:
  Value Chain Development of the Uwajima Project

  • Expansion into International Markets
  • Utilization of a Diverse Workforce
  • Sabaki Girl

  Building on Lecture 10, this session will further examine the value chain development of the Uwajima Project, highlighting its key features. We will then focus on the company’s initiatives aimed at expanding into international markets. Additionally, we will explore how the project leverages a diverse workforce, including foreign talent and women, to drive new business development and strengthen its operational structure.

  Videos

  ／学習動画

  • Value Chain Development of the Uwajima Project

    This section examines the value chain development of the Uwajima Project, focusing on how it integrated seafood production, processing, distribution, and sales to enhance efficiency and meet consumer demands. By streamlining the entire supply chain, the project successfully created a sustainable and competitive business model within the fisheries industry.

  • From the Uwa Sea to the World

    In this section, we will introduce the Uwajima Project’s initiatives for expanding into international markets. The focus will be on the challenges and strategies involved in bringing locally produced seafood to dining tables around the world. We will examine efforts in quality control, branding, and a unique promotional campaign called “Sabaki girl”, which has played a key role in advancing the project’s global outreach.

  • Promoting Diverse Human Resources

    The success of the Uwajima Project is driven by its commitment to diversity. This section highlights how the company actively engages foreign workers and women to foster innovation and sustain business growth. We will examine its workforce development strategies, recruitment efforts, and how diversity contributes to new business expansion in the seafood industry.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

  • Takenouchi Naruhito

    professor, Graduate School of Agriculture, Ehime University

• Building Sustainable Futures with Foreign Workers: Towards a Multicultural Society

  • Specified Skilled Worker (SSW) Program
  • Indonesia
  • Multicultural Society

  As Japan faces population decline and aging demographics, labor shortages have become a pressing issue. This lecture introduces several cases of foreign workers accepted in the agriculture and food sectors through the Technical Intern Training Program (TITP) and the Specified Skilled Worker (SSW) Program. By examining these examples, we will explore the potential and challenges of integrating foreign labor in ensuring the sustainability of Japan’s food and agriculture industries.

  Videos

  ／学習動画

  • Japan’s Foreign Labor Policies: Evolution and Challenges

    This section provides an overview of the historical evolution of Japan’s foreign workforce acceptance system, examining key policies and structural changes over time. It will also identify and discuss the challenges and limitations of the current system.

  • Foreign Workforce in Ehime: Current Status and Challenges

    Using statistical data, this section will analyze the current state of foreign workforce acceptance in Ehime Prefecture. It will introduce case studies of support organizations and receiving institutions, highlighting their efforts and challenges in integrating foreign workers into local industries.

  • Toward a Multicultural Society

    This section introduces initiatives that recognize foreign workers not merely as labor resources but as equal partners, fostering collaboration, product development, and multicultural exchange. By examining these efforts, we will explore the challenges and potential of building a multicultural society—one that encourages mutual respect among people from different cultural backgrounds.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Nurturing a Chain of Value and Empathy:.
  The Case of Catracha Coffee Roastery

  • Honduras
  • Direct trade
  • Empathy

  This lecture explores the potential for value chain development in internationally traded agricultural products, where producers and consumers are geographically distant. Using coffee as a case study, we will examine the approach of Catracha Coffee Roastery, which builds direct relationships with producers in Honduras, nurturing a chain of empathy and shared value between producers and consumers.

  Videos

  ／学習動画

  • The journey of coffee beans: From farm to your cup

    In this session, we will analyze trends in coffee production and consumption based on statistics and outline the general supply chain from cultivation areas to consumers.

  • The Beginnings of Catracha Coffee Roastery

    This section explores the background and initiatives of Catracha Coffee Roastery, which has built direct relationships with coffee producers in Honduras. Through direct trade and close collaboration, the roastery enhances coffee quality, fosters trust, and shares the producers’ passion and stories with consumers, creating a deeper connection between the two.

  • Fostering a Chain of Empathy and Shared Value

    This section explores how Catracha Coffee Roastery cultivates a chain of empathy and shared value through its coffee sales. By building direct relationships with coffee farmers, Catracha not only supports producers but also connects consumers to the stories, values, and people behind each cup of coffee, fostering a deeper appreciation for their efforts in producing good coffee.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Fostering New Value in Agriculture and Rural Areas:.
  The Role of Youth and Outsiders

  • Role of outsiders
  • Kyoto Group for Reduction of Agrochemical Pesticides (KGRAP)

  The decline of young people in the agricultural sector, along with the depopulation and aging of rural communities, has long been a serious issue in Japan. Despite this trend, some young people continue to visit or relocate to rural areas. This lecture explores their perspectives on the value they find in rural communities and what they seek to create, focusing on the initiatives of the ‘Kyoto Group for Reduction of Agrochemical Pesticides (KGRAP)’.

  Videos

  ／学習動画

  • Young People Heading to Rural Areas

    This section begins by examining the depopulation and aging of Japan’s rural communities using statistical data. It then introduces the Local Vitalization Cooperator program, one of the initiatives that send young people to rural areas.

  • The Activities of Kyoto Group for Reduction of Agrochemical Pesticides (KGRAP)

    The Kyoto Group for Reduction of Agrochemical Pesticides (KGRAP) was established in 1967 in response to an incident in Wakayama, where a high school student died from pesticide poisoning while spraying a mandarin orchard. For over 40 years, a group of lecturers and students from Kyoto University has supported farmers in their efforts to cultivate mandarins without pesticides. This section introduces the group’s activities.

  • Values Fostered by Young People

    In 2022, members of KGRAP were invited to Ehime, initiating interactions among mandarin farmers in Ehime, students and lecturers from Ehime University, and KGRAP members. This section explores the initiatives that emerged from these interactions and examines the values students find in agriculture and rural areas, as well as their perspectives on the future.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

• Food and Agricultural Sustainability: Initiatives in Ehime University

  • Employment promotion program for international students
  • SUIJI Service Learning Program
  • Multispecies Campus

  Ehime University has been engaged in various initiatives related to the sustainability of food and agriculture. This lecture introduces some of these initiatives and provides insights into the role and potential of universities in promoting sustainability.

  Videos

  ／学習動画

  • Welcome to Ehime University!

    This section provides an overview of Ehime University and introduces some of its initiatives related to the SDGs and the sustainability of food and agriculture.

  • Learning through Cross-Cultural Experiences for Glocal Collaboration

    This section presents the SUIJI Service-Learning Program, in which Japanese and Indonesian students explore and practice sustainability together in rural communities. It outlines the program’s objectives and examines its achievements and the challenges of achieving food and agricultural sustainability.

  • Towards a Multispecies Campus

    Ehime University is working toward creating a campus where not only humans but also diverse living species can coexist. As part of this effort, initiatives such as edible campus activities have been launched. This section introduces these initiatives and explores the potential role of universities in promoting food and agricultural sustainability by examining leading examples from across Japan.

  Lecturers

  ／講師

  • Motoko Shimagami

    professor, Faculty of Collaborative Regional Innovation, Ehime University

Staff／スタッフ

• 
  Motoko Shimagami

  Ehime University Faculty of Collaborative Regional Innovation

  professor
  Career

  June 2006-March 2009 Researcher, Center for Integrated Area Studies, Kyoto University
  April 2007-March 2009 Part-time lecturer, Osaka University of Economics
  April 2009-March 2011 Part-time lecturer, Kyoto University of Art and Design
  April 2011-March 2013 Part-ime lecturer, Konan Women’s University
  Feb. 2013-Sep, 2022 Associate Professor, Ehime Unviersity
  Oct.2022- present, Professor, Ehime Unviersity

• 
  Motoko Shimagami

  Ehime University Faculty of Collaborative Regional Innovation

  professor
  Career

  June 2006-March 2009 Researcher, Center for Integrated Area Studies, Kyoto University
  April 2007-March 2009 Part-time lecturer, Osaka University of Economics
  April 2009-March 2011 Part-time lecturer, Kyoto University of Art and Design
  April 2011-March 2013 Part-ime lecturer, Konan Women’s University
  Feb. 2013-Sep, 2022 Associate Professor, Ehime Unviersity
  Oct.2022- present, Professor, Ehime Unviersity

• 
  Motoko Shimagami

  Ehime University Faculty of Collaborative Regional Innovation

  professor
  Career

  June 2006-March 2009 Researcher, Center for Integrated Area Studies, Kyoto University
  April 2007-March 2009 Part-time lecturer, Osaka University of Economics
  April 2009-March 2011 Part-time lecturer, Kyoto University of Art and Design
  April 2011-March 2013 Part-ime lecturer, Konan Women’s University
  Feb. 2013-Sep, 2022 Associate Professor, Ehime Unviersity
  Oct.2022- present, Professor, Ehime Unviersity

• 
  Takenouchi Naruhito

  Ehime University Graduate School of Agriculture

  professor
  Career

  October 2022 – Present-Professor, Nanyo Fisheries Research Center, Institute for Social Cooperation Promotion Organization, Ehime University
  April 2008 – September 2022-Associate Professor, Nanyo Fisheries Research Center, Institute for Social Cooperation Promotion Organization, Ehime University
  April 2007 – March 2008-Associate Professor, Faculty of Agriculture, Ehime University
  2006 – 2007-Agriculture and Forestry Policy Researcher, Policy Research Institute for Agriculture, Forestry and Fisheries, Ministry of Agriculture, Forestry and Fisheries
  2004 – 2006-Faculty of Agriculture, Ehime University

• 
  Takenouchi Naruhito

  Ehime University Graduate School of Agriculture

  professor
  Career

  October 2022 – Present-Professor, Nanyo Fisheries Research Center, Institute for Social Cooperation Promotion Organization, Ehime University
  April 2008 – September 2022-Associate Professor, Nanyo Fisheries Research Center, Institute for Social Cooperation Promotion Organization, Ehime University
  April 2007 – March 2008-Associate Professor, Faculty of Agriculture, Ehime University
  2006 – 2007-Agriculture and Forestry Policy Researcher, Policy Research Institute for Agriculture, Forestry and Fisheries, Ministry of Agriculture, Forestry and Fisheries
  2004 – 2006-Faculty of Agriculture, Ehime University

Competency／コンピテンシー

Information／その他の情報

Contact／お問合せ先

Motoko Shimagami
Institute for International Relations, Ehime University
3 Bunkyo-cho MatsuyamaCity, Ehime 790-8577
TEL ：089-927-8311
E-mail: shimagami.motoko.gj@ehime-u.ac.jp

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