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Innovation Design
Design is a “practice and science that enriches people’s lives.” This course provides an overview of Innovation Design in today’s context from the perspective of design practice. The term “design practice” encompasses a variety of ideas and methodologies. In this course, students will start with “What is design?” and be introduced to diverse ideas and methods of Innovation Design along with concrete examples.
©Chiba University. Last Update 2025-11-20
Content／学習内容
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What is design?
Design addresses outcomes and processes tailored to specific target needs. While art focuses on emotions and aesthetics, design emphasizes user experience and achieving goals. Its scope has evolved from traditional areas like graphic and product design to interdisciplinary fields like digital media and UX/UI.
Videos
／学習動画
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What is design? : Definition of design
In part1, we will understand the basic definition of design and discuss how design differs from art, focusing on its distinctions and roles.
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What is design? : Divisions of design
In Part 2, we will discuss the traditional divisions of design fields and explore the future development and changes in the design domain.
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What is design? : Design Examples
In Part 3, we will explore how various design fields are integrated and delivered to users through real project examples.
Lecturers
／講師
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Ikjoon Chang
Design Research Institute, Chiba University
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Tool for Communicating Information : Design
Design plays a key role in effectively conveying information. It involves interpreting images and organizing visual elements in a way that users can understand. By considering composition, font size, and color, a smooth flow of communication is created. In this lecture, we will explore these design elements and discuss how to visually communicate information.
Videos
／学習動画
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Image Visualization
In Part 1, we will explain the process of visualizing images. Since images are interpreted differently based on people’s experiences, it is necessary to simplify them appropriately and represent them as visual symbols.
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Visual Symbols : text
In Part 2, we will discuss text, which is one of the fundamental design elements of visual symbols. The size and composition of text help users understand it more easily.
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Design Examples Using Text
In Part 3, we will explore various ways of using text as a visual symbol and how these compositions influence how users receive information.
Lecturers
／講師
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Ikjoon Chang
Design Research Institute, Chiba University
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Branding Design and Visual Identity
A systematic approach to corporate and brand identity is presented, analyzing the latest design trends and strategies. Discussions focus on corporate identity classification and evolution, the elements and meanings of visual identity, and design strategies for differentiation. This lecture explores how brands can effectively communicate with consumers.
Videos
／学習動画
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Classification and Recent Trends in Corporate Identity
In Part 1, Introduces how corporate identity is classified and analyzes why simpler and faster strategies are now preferred.
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Elements and Meanings of Visual Identity
In Part 2, Examines key elements of visual identity in brand design and explains how they evolve over time.
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Brand Identity Differentiation Strategies
In Part 3, Discusses how fonts and colors contribute to brand differentiation and analyzes effective ways to convey brand messages to consumers.
Lecturers
／講師
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Ikjoon Chang
Design Research Institute, Chiba University
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Branding Design Around Us
This lecture analyzes how branding design around us is structured and perceived by consumers. It examines the role of elements such as color, material, and content in forming brand identity and explains how to establish a consistent brand design using case studies.
Videos
／学習動画
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Branding Design Around Us
Branding design around us utilizes various elements such as color, material, and content to help consumers recognize brands, form brand identity, and spread their presence.
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Introduction to Branding Design Project
To unify brand design, it is crucial to consistently reflect the brand’s identity and values in its visual elements. This concept will be explained using design examples.
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Introduction to Branding Design Project
To unify brand design, it is essential to consistently reflect the brand’s identity and values in visual elements.
Lecturers
／講師
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Ikjoon Chang
Design Research Institute, Chiba University
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Innovation in Design
Innovation is needed in a variety of fields, and of course it is undoubtedly an important concept in design as well.
This lecture explains the characteristics of innovation in design, comparing it with other fields such as general innovation and engineering innovation.Videos
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Innovation in General
This is an overview of innovation in general.
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Problem Solving in General and Design
This lecture gives an overview of problem solving in general and problem solving in design.
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Design Innovation and Engineering Innovation
This lecture gives an overview the differences between innovation in design and innovation in engineering.
Lecturers
／講師
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ONO Kenta
Professor, Design Research Institute, Chiba University
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Characteristics of Design
This lecture will explain the act of design, its characteristics, and compare it with other fields such as art and engineering.
Videos
／学習動画
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Design and Art
This article gives an overview of the differences between design and art, which are both creative activities.
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Design and Engineering
This article gives an overview of the differences between design and engineering, which are both design activities.
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Means and Ends
All design activities are carried out through a process of repeated selection of the most appropriate means to achieve a certain goal. However, the relationship between the goal and the means is a nested structure that can be changed at any time, and by shifting the frame, it is possible to create new innovations.
Lecturers
／講師
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ONO Kenta
Professor, Design Research Institute, Chiba University
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What is Packaging Design?
Packaging design is not simply putting graphic design on a product package, but is heavily influenced by a country’s culture, recycling systems, lifestyles, etc. Based on this premise, this class will reconsider package design as a design that integrates industrial design, graphic design, service design, etc.
Videos
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What is Japaneseness?
Packaging design is greatly influenced by the culture of the country, even if people are not aware of it. Here, we will take Japanese culture as an example and introduce some examples that are thought to have influenced Japanese packaging design.
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Cultural Differences and Packaging Design
We will explain the impact of cultural differences on packaging design by focusing on differences in recycling systems between countries and regions. Here, we will compare the United States and Japan.
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Integration of product design and graphic design
This class will explain the basic concepts for rethinking packaging design as a design that integrates industrial design, graphic design, service design, and more.
Lecturers
／講師
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Tauchi Takatoshi
Design Research Institute, Chiba University
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Case studies of packaging design
In this class, in order to develop innovative packaging designs that enhance the quality and value of the user experience, we will introduce examples of designs that were created using new methodologies that integrate industrial design, graphic design, service design, etc., while also taking an ecological and universal perspective, by researching existing products.
Videos
／学習動画
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Case studies of packaging design
In this class, we will introduce student works from a packaging design class held at Chiba University. In Part 1, we will investigate and propose a package for “natto,” a traditional food eaten daily in Japan, from various angles.
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Case studies of packaging design
Part 2 is a proposal for pizza containers. We propose a new cardboard pizza container, which is often used in pizza delivery stores, from an ecological and emotional perspective, and introduce the design process.
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Case studies of packaging design
In Part 3, Japanese students are sent to the United States to redesign American packaging. We will introduce the process of researching to identify problems in a different culture and creating concrete proposals.
Lecturers
／講師
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Tauchi Takatoshi
Design Research Institute, Chiba University
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Design for Play Environment
The lecture will explain the theory behind the most advanced design of children’s play environments in Japan, based on practical examples.
Videos
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Children’s Play1
Theory and Practice of Children’s Play1
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Children’s Play2
Theory and Practice of Children’s Play2
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Children’s Play3
Theory and Practice of Children’s Play3
Lecturers
／講師
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hara hiromichi
Design Research Institute, Chiba University
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Design tools to support group activities
The design of tools to support group activities will be explained based on a case study of a design project at an elderly care facility. The lecture will cover step-by-step the process of determining the activity theme, identifying the activity environment and program requirements, and prototype experimentation and analysis.
Videos
／学習動画
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Design tools to support group activities (1)
After an explanation of the key design points, the presentation will introduce the process of determining an appropriate activity theme for a group based on a real-life example in an elderly care facility.
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Design tools to support group activities (2)
This lecture explains the hardware and software aspects that need to be considered when designing tools to support group activities, i.e., activity environment and program requirements elicitation, based on actual design projects.
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Design tools to support group activities (3)
This session will explain the prototype experimentation and analysis phases necessary to commercialize a tool to support group activities.
Lecturers
／講師
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Hiroko Imaizumi
Design Research Institute
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Commercial Design:Theory of Commercial Design
I will talk about commercial design, an emerging academic field, its theoretical construction, the academic background, and its practical possibilities.
Videos
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What is Commercial Design?
Define the academic field of commercial design based on “commoditics”
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Theoretical background
I will talk about commoditics, an academic field that studies products from two perspectives: social science/commercial and natural science/technical, across the three stages of product production, distribution, and consumption.
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Practice examples
Discussing the possibilities of commercial design and examples of its practice
Lecturers
／講師
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Yasuhiro Ohara
Assistant Professor, design research institute, Chiba University
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Commercial Design: Practice of Commercial Design
As an example of commercial design in practice, we will use “sake” to show its branding and overseas expansion efforts.
Videos
／学習動画
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The Situation Surrounding Sake
I will talk about the current situation surrounding sake and commercial design techniques that could provide a solution.
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Sake branding and local initiatives
I will talk about branding in Japan and local initiatives using commercial design.
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Overseas expansion of Japanese sake and commercial design
I will talk about his efforts to utilize commercial design to promote Japanese sake overseas.
Lecturers
／講師
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Yasuhiro Ohara
Assistant Professor, design research institute, Chiba University
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Recording and Utilizing Digital Data of Regional Design Resources: An “Another Development” Perspective
In recent years, there has been a tendency for the design resources of local communities to become hidden. This video introduces ideas for incorporating digital design technology to record and preserve such resources, share them through their utilization, and ultimately revitalize the region from the perspective of “Another Development.” Several specific examples are featured in the video.
Videos
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Regional Revitalization Based on Re-examination and Re-recognition of Regional Resources
This video briefly explains the origins of Chiba University’s design field and its educational and research activities, as well as outlining the importance of revitalizing local areas by proposing ways to utilize local resources based on a reaffirmation and re-evaluation of local resources through design surveys that “go out into the field and learn about life.”
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Utilizing 2D Digital Modeling Technology
In this video, we consider the role of 2D digital technology in contributing to regional revitalization through the digitization and utilization of stencil patterns from “Maiwai,” a traditional stencil-dyed garment from Chiba Prefecture, where Chiba University is located.
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Utilizing 3D Digital Modeling Technology
This video takes up the example of traditional wood carving in Chiba Prefecture, where Chiba University is located, and considers the role of 3D digital technology in contributing to regional revitalization through the digitization and utilization of these forms.
Lecturers
／講師
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Akira UEDA
Professor, design research institute, Chiba University
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Tradition, culture and design: Cases from Malaysia
Learn about the interconnection among tradition, culture and design through cases from Malaysia.
Videos
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The Kapitan Keling Mosque-A Legacy of Faith in George Town
Islamic architectural design, influenced by religious principles, is showcased in the Kapitan Keling Mosque in Penang, Malaysia.
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The Penang Peranakan Mansion-The Ancient Chinese Mansion in Penang
The Chinese-Malay culture is reflected in the design elements of the Peranakan Mansion in Penang, Malaysia.
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Seh Tek Tong Cheah Kongsi-The Traditional Chinese Design
One of the oldest traditional Chinese architectural structures, designed with Feng Shui ornaments, is the Seh Tek Tong Cheah Kongsi in Penang, Malaysia.
Lecturers
／講師
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Hikari Ishido
Professor, Graduate School of Global and Transdisciplinary Studies, Chiba University
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Smart Agriculture Innovation: Design and Control
Learn about smart agriculture innovation through its design and control method.
Videos
／学習動画
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Smart Agriculture Innovation-Controlled Farming
Learn about the PFAL (Plant Factory with Artificial Light) structure for smart agriculture. ( Part 1)
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Smart Agriculture Innovation-The Plant Journey in PFAL
Learn about the PFAL (Plant Factory with Artificial Light) structure for smart agriculture. ( Part 2)
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Smart Agriculture Innovation-PFAL Next Steps
Learn about the development of PFAL (Plant Factory with Artificial Light) structures into modular systems.
Lecturers
／講師
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Hikari Ishido
Professor, Graduate School of Global and Transdisciplinary Studies, Chiba University
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Staff／スタッフ
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Ikjoon ChangChiba University Design Research Institute -
ONO KentaChiba University Design Research InstituteProfessor
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Tauchi TakatoshiDesign Research Institute, Chiba University
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hara hiromichiChiba University Design Research Institute
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Hiroko ImaizumiChiba University Design Research Institute
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Yasuhiro OharaChiba University design research instituteAssistant Professor
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Akira UEDAChiba University design research instituteProfessor
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Hikari IshidoChiba University Graduate School of Global and Transdisciplinary StudiesProfessor
Competency／コンピテンシー
Course Objectives
This course explores Innovation Design in today’s context from the perspective of design practice, using theory and concrete examples. Starting with “What is design?” the course covers topics such as the design processes practiced in in-house design departments in Japan and the design practices adopted for regional revitalization. Students will acquire foundational knowledge and skills to support innovation in various fields.
Learning Outcomes
•Knowledge & Practical Skills: Learn the basics of “What is design?” and the methodologies used in today’s design practices, including their know-how.
•Application Skills: Develop the ability to apply design to support innovation across various fields, based on diverse case studies.
•Agency & Practical Skills: Cultivate agency and practical skills to contribute to innovation in society by integrating design concepts.
